Latest NASA Launch: Viral Marketing

Fact: Aviation Week has a piece today (“Funding Biggest ISS Obstacle“) outlining the budgetary woes of the International Space Station program, noting that the five partnering national space agencies which jointly operate the ISS “say they are eager to use the facility as a stepping stone for lunar and Martian exploration, but they first must find a way to sustain operations beyond the present partnership agreement….The main question mark about extending operations is related to funding and not technical issues. No road map or timetable for prolonging the ISS lifetime can be established until these financial issues have been resolved.”

Analysis: I’m a fan of space research and travel, and I’d like to see more funding and attention go into the American space effort, and with it more American ability to collaborate on international space ventures.

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A-SpaceX, Google, and Virtual Tuesday

Yesterday I had a “virtual world vibe” going.  At 5:30 a.m. when my dog Jack woke me up offering to take me for a walk, the first thing I noticed on my mobile was a series of tweets from Chris Rasmussen, NGA’s social software guru, posted the night before.  Twitter is interesting for a lot of reasons, but one is the ability to snatch asynchronous stream-of-consciousness statements, from strangers and friends alike, as they pass by in the microblogosphere conversation.

Chris went on a tear about Second Life, with several hilarious observations and comments within the space of an hour, so here are several from his public Twitter feed:

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Social Networking in Egypt Takes a Political Turn

FACT: In the past two days, reporters for the Los Angeles Times and the Washington Post have each written accounts of the ongoing confrontation in Egypt between the government and online activists – the “Facebook Revolution” as the Post reporter terms it, hyperbolically. One interesting aspect: the two accounts are not carried as actual news stories in the “newspaper” (real or virtual), but as blog posts by the reporters on dedicated foreign-correspondent blogs. The Washington Post account is on the “PostGlobal” uber-blogsite, under Jack Fairweather’s “Islam’s Advance” blog, while the L.A. Times account is on the “Babylon & Beyond” blog, which carries a sub-head of “Observations from Iraq, Iran, Israel, the Arab World and Beyond.”

ANALYSIS: Up to now there’s been little coverage in traditional American media outlets of the emerging political tenor of some social networks in Egypt over the past several months. Major newspapers and the cable-news channels have not explored the topic, but I just returned from some time in Egypt and I learned that of course it is a widely covered and discussed topic there.  One young woman in her 30s, an urban professional, told me “I’m on Facebook all day long!”

Every morning outside my hotel room I would find an English-language newspaper, and for many days in a row it was a different paper – often because they were weekly editions.  That gave me the opportunity to read a variety of opinions from a somewhat broad band, as measured in “distance to/from the government position.”  

Helpfully, on May 6 2008 the Egyptian Mail included a summary of the raging controversy over Facebook, noting that “In Egypt, Facebook is the stage for the latest twist in the generation gap, playing host to politically hungry young Egyptians eager to take on their ageing leader.”  Only at the end of the article did I notice that it was reprinted from a New-York-based Egyptian blogger, the respected Mona Eltahawwy.

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Intriguing Politics – Social Media Discussion

FACT:  The second International Conference on Weblogs and Social Media (ICWSM) wrapped up yesterday in Seattle. It was organized again by the Association for the Advancement of Artificial Intelligence (or AAAI), with co-sponsorship by Microsoft, Google, and several universities and Web 2.0 companies. The papers are already being posted online here, which is great as there were some very interesting topics explored. 

ANALYSIS:   One really thought-provoking theme was proposed by Matthew Hurst, a scientist at Microsoft’s Live Labs (and co-creator of BlogPulse), who was a participant on the “Politics and Social Media” panel.  He’s summarized his points on his own blog, but it’s definitely worth pointing out the key distinction he posed:

Firstly, politics is about scaling social organization. A premier can’t talk to every citizen, so s/he has lieutenant’s. They have their own underlings, and so on in a typical hierarchical/departmental structure. Social media, however, is all about individuals – we read entries in weblogs, etc. So, if a politician wants to connect via social media, isn’t there some sort of fundamental mismatch? Obama may have 20, 000 followers on Twitter, but how many comments has he left on blog posts?

Secondly, there is the issue of social media amplifying the polarization (or homophily) found in any topical community. Thus, individuals look around at their neighbours in the social graph and see much of what they themselves are made of.

This bottom-down, top-up dichotomy has been discussed more generally about social media and social networks (often drawing a sharp distinction between “old-media” and “new-media,” or more colloquially if imprecisely as between “the media” and “the web.”)

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